Get some answers!

Below you will find a list of some of our most common questions and answers. If you can’t find the answer to the question you’re seeking, don’t hesitate to contact us.
What is PHAME?
Professional Hair And Makeup Expo (PHAME) is the ultimate event for those that want to connect with the world’s most innovative brands and influencers in the beauty industry today. PHAME’s exhibitors encompass the categories of Hair, Makeup, Skin Care, Nails and Accessories. With leading brands, the latest products, and the hottest new treatments under one roof, PHAME is the best place to brush up on all things beauty.
What are the show hours?
Saturday, June 10, 2017:
Professionals Only: 8:30 am to 10:00 am
General Admission: 10:00 am to 5:00 pm

Sunday, June 11, 2017:
Professionals Only: 9:00 am to 10:00 am
General Admission: 10:00 am to 5:00 pm
Who is allowed to attend PHAME?
PHAME is open to the public, but also hosts PRO ONLY hours with special discounts for Professionals. PRO ONLY hours are; Saturday from 8:30 to 10:00 am & Sunday from 9:00 to 10:00 am. General Admission Hours are Saturday & Sunday from 10:00 am to 5:00 pm.
Is PHAME open to the public?
Yes! Saturday & Sunday from 10:00 am to 5:00 pm. We reserve the right to refuse service.
Who qualifies as a professional? How can I prove my professional status?
If you are currently working as a beauty industry professional (Makeup Artist, Hair Stylist, Nail Technician, Esthetician, Instructor, Beauty Shop & Salon Owner, Union and Beauty Agency) you qualify for a Professional Pass. To prove your professional status, you will be asked fill out the industry professional registration form and upload two of the following credentials: union card, cosmetology or esthetician license, professional tear sheet with your name, business card, crew call list, professional letter of references, IMDB listing, link to dedicated website showcasing your work, pro card from a well-recognized beauty brand (i.e. M.A.C. PRO card, Make Up For Ever Backstage card, etc.). You must bring your photo ID to the show in order to check-in. To register for a professional pass click here and complete the form.
How do I buy tickets for PHAME?
Please click here to buy tickets.
How much does a ticket cost?
General Admission Prices:
November 24 – January 2nd: $45 one-day / $65 two-day
January 3 - March 31st: $50 one-day / $70 two-day
April 1 – June 9th (until 8pm): $55 one-day / $75 two-day
At the door June 10th & 11th: $70 one-day / $90 two-day

November 24 – January 2nd:  $40 one-day / $60 two-day
January 3 - March 31st: $45 one-day / $65 two-day
April 1 – June 9th: $50 one-day / $70 two-day
At the door: $70 one-day / $90 two-day

November 24 – January 2nd:   $35 one-day / $55 two-day
January 3 - March 31st: $40 one-day / $60 two-day
April 1 – June 9th: $45 one-day / $65 two-day
At the door: $70 one-day / $90 two-day
Do you offer group sales?
Yes! We offer discounts for groups of 10 or more. All group sales must be placed and paid in one order. To place a group order, please contact us via email or call at 503-908-7766.
May I purchase tickets at the door?
Absolutely! Tickets are available at the door, pending availability. Door ticket prices are as follows: $70 one-day ticket and $90 two-day ticket.
Do you offer child tickets:
Anyone 9 and under is free with a paid adult ticket. Anyone 10 and over must purchase a general admission ticket.
How do the e-tickets work?
It’s easy! Select your ticket(s) and purchase online. A confirmation email with your e-ticket will then be emailed directly to you. Print your e-ticket confirmation and bring it and your ID to the Online Pre-Sale desk at the show to check-in. Your confirmation will be scanned into our software, and you’ll be given an entry wristband that allows you access to the show.
I haven’t received my e-ticket(s). What should I do??
The easiest way to get your tickets is to find your email order confirmation; which will have a button called “view ticket.” Click on view ticket and your purchased ticket(s) will pop-up to print. If you cannot find your email confirmation contact us via email or call at 503-908-7766. You will need to bring your e-ticket or order confirmation and ID to the Online Ticket desk at the show to check in.
What if I lose my ticket?
The easiest way to find your ticket is to find your email order confirmation. If you cannot find your email confirmation contact us via email or call at 503-908-7766.
How do I change my ticket to a different day?
Tickets cannot be changed to a different day. If you cannot attend the day of your ticket, you may transfer it to another person. Please see “Q: I can’t go to the show, may I give my ticket to a friend?”
How do I upgrade my ticket from a one-day to a two-day?
You may upgrade your ticket at the show’s box office by paying the difference between a one-day and a two-day ticket. Make sure to bring your one-day e-ticket confirmation and ID with you.
I can’t go to the show. May I get a refund?
Tickets are NON-REFUNDABLE as stated on our tickets page on our website. No exceptions.
I can’t go to the show. May I give my ticket to a friend?
Yes! You may give your ticket to a friend. Just give them your original e-ticket along with a note of transfer. They should bring that to the Online Ticket desk to check in at the show. Please note that two-day tickets CANNOT be split. You cannot give your ticket to someone after you have already used it.
How may I move through the entry line even faster?
Make sure you print your e-ticket confirmation and have it ready with your ID at registration. This saves our staff the time needed to look up your information.
I am a hair/make-up/IATSE union member. How do I get into the show?
Union members receive complimentary tickets to PHAME. To receive this benefit you must apply for a discount by clicking here. Please make sure have your union membership card with you when you register, and again at the show.
What type of bank or credit cards do you accept to purchase tickets and items at the show?
We can only accept Visa, MasterCard & American Express credit cards. There are also ATMs located at the Sheraton Hotel right outside the registration area.
Is there parking onsite?
Yes, there is parking at the Pasadena Convention Center. Additional parking is available across the street at Paseo Colorado for an hourly fee.
How can I make travel arrangements to attend the show?
PHAME has secured special room rates with the Pasadena Sheraton. Rooms must be booked by May 8th, 2017 by 5 PM PST to receive the PHAME room rates.
Standard Rooms:
Single: $174.00
Double: $174.00
Triple: $189.00
Quad: $204.00
Self parking $18 per day with in and out access.
Valet is $22 per day.
For reservations online, please click here: PHAMExpo 2017
(OR copy and paste the following link into a web browser)
For reservations by phone, please call 626-449-4000 (or toll free at 800-457-7940) and request the group rate for PHAMExpo.
Hotel Accommodations
(10 minutes from the Pasadena Convention Center)
To book contact Jason Casas, Dual Sales Manager
The Hilton Garden Inn & SpringHill Suites-Arcadia is offering special room rates to PHAME 2017 attendees and exhibitors. Rooms must be booked by June 9th, 2017 by 5 PM PST to receive PHAME room rates.
Standard Rooms:
$135, plus tax
Includes: Parking, wifi and hot breakfast buffets
To secure your reservation please contact Jason Casas directly and mention PHAME for discounted rates:
Ph: (626)321-4498 or (626)821-5400
E: jason.casas2@hilton.com
What types of companies exhibit at the show?
All companies that exhibit at PHAME either sell or distribute products and services that are related to the beauty industry.
What is included with my ticket to PHAME?
Your ticket provides you access to all educational classes and events on the main stage, designed to inspire, inform, and increase your professional skills. Deeply discounted products and services across the show floor, giving you access to the latest beauty products at a discounted price. As well as the opportunity to meet your favorite professional artists and beauty influencers.
What classes are offered at PHAME?
Seminars on nails, hair, and makeup trends and techniques, taught by renowned artist and well-known industry professionals, are free with the price of admission.
May I bring a pet to the show?
No pets are allowed at PHAME. Of course, service animals are permitted.
What is the address of the Pasadena Convention Center?
300 E. Green St, Pasadena, CA 91101
How do I become an exhibitor at PHAME?
Please click here to register.
Download our app to find brands and other info about the show!
Download the PHAMExpo App! Available on the App Store and Google Play!