Connecting you with today’s most Innovative Beauty Brands + Culture Creators.

Buy Tickets Now!
Industry/Student discounts available.
Professional & Student discounts available

PHAME 2018 #throwback

Los Angeles
June 2nd & 3rd, 2018
Magic Box LA
Need Accommodations? Read the FAQ!
Our line-up is better than ever. Come shop your favorite brands!
Download our app to help find these and other brands at the show!
Download the PHAMExpo App! Available on the App Store and Google Play!

Be inspired by the biggest names in beauty!

Every year PHAME delivers a wide variety of education focusing on artistry, business, and social media. Our all-star lineup of educators provides two full days of education—available to all attendees!
Artistry Education
Main Stage
Watch live demos and be a part of engaging conversations with world-renowned celebrity makeup artists and hairstylists to enhance your editorial, commercial, and red carpet technique. Past years' guests have included Patrick Ta, Melanie Inglessis, Roshar, Beau Nelson,  Rob Scheppy, and Jonathan Colombini, among others.
Building Your Brand
Main Stage
Demystify the process of building your brand and growing your business. Discussions are relevant and useful, presented by today's top influencers and entrepreneurs. Past topics have included “How to Build Your Personal Brand into an Empire” with Marlena Stell, “How to be an Entrepreneur” with Melt Cosmetics owners Lora Arellano and Dana Bomar, and “Understanding the Power of Social Media” with Angel Merino, Ourfa Zinali.
Building Your Brand
Main Stage
Every year PHAME strives to bring a wide variety education to all attendees in the categories of artistry, business, and social media. Past performances have ranged from discussions on “How to create a cult brand” with Lime Crime Owner Doe Deere, “How to be an Entrepreneur” with Melt Cosmetics owners Lora Arellano & Dana Bomar, to a panel on “Understanding the Power of Social Media” with Angel Merino, Ourfa Zinali, and others.
PHAME expo has done a wonderful job of pooling together various socially strong cosmetic brands and mixing them in with the other more traditional cosmetic lines that we have grown to love over the years.  The mix of traditional and trending cosmetics makes it very appealing to all attending the show.
Paul Esper
“Great show to Network, organized & well run”
“LOVE how you brought in all the IG celebs. It got the buzz going way ahead of time and has kept it going, still, one week after the show! You are the first promoter to realize the power/impact of IG!”
Ruby Girl Cosmetics