Connecting you with today’s most Innovative Beauty Brands + Culture Creators.

Los Angeles
June 10th & 11th, 2017
Pasadena Convention Center
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Our line-up is better than ever. Come shop your favorite brands!
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Learn and Be Inspired from the Industry's Best!

Delivering an engaging lineup of education for all attendees.
Artistry Education
Main Stage
Live demos and engaging conversations with world renowned celebrity makeup artists & hairstylists owning the industry today, giving us a glimpse into the world of editorial, print, and red carpet glamor.
Past guests have included Pati Dubroff, Melanie Inglessis, Roshar , Denika Bedrossian, Gilbert Soliz + others.
Building Your Brand
Main Stage
Every year PHAME strives to bring a wide variety education to all attendees in the categories of artistry, business, and social media. Past performances have ranged from discussions on “How to create a cult brand” with Lime Crime Owner Doe Deere, “How to be an Entrepreneur” with Melt Cosmetics owners Lora Arellano & Dana Bomar, to a panel on “Understanding the Power of Social Media” with Angel Merino, Ourfa Zinali, and others.
Building Your Brand
Main Stage
Every year PHAME strives to bring a wide variety education to all attendees in the categories of artistry, business, and social media. Past performances have ranged from discussions on “How to create a cult brand” with Lime Crime Owner Doe Deere, “How to be an Entrepreneur” with Melt Cosmetics owners Lora Arellano & Dana Bomar, to a panel on “Understanding the Power of Social Media” with Angel Merino, Ourfa Zinali, and others.
PHAME expo has done a wonderful job of pooling together various socially strong cosmetic brands and mixing them in with the other more traditional cosmetic lines that we have grown to love over the years.  The mix of traditional and trending cosmetics makes it very appealing to all attending the show.
Paul Esper
“Great show to Network, organized & well run”
TEMPTU
“LOVE how you brought in all the IG celebs. It got the buzz going way ahead of time and has kept it going, still, one week after the show! You are the first promoter to realize the power/impact of IG!”
Ruby Girl Costmetics